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Farlie Turner Advises FlashBanc, LLC on Acquisition by LLR Partners-backed Celero Commerce

By: Farlie Turner - Date: 04/13/2020

FORT LAUDERDALE, FL. (April 13, 2020) – Farlie Turner & Co. (“Farlie Turner”), a leading investment bank serving middle market clients, is pleased to announce that it served as exclusive advisor to FlashBanc, LLC (“FlashBanc”) in its sale to Celero Commerce (“Celero”), a portfolio company of LLR Partners. Terms of the transaction were not disclosed.

Founded in 2008, FlashBanc is a premier merchant acquirer partnered with First Data Corporation (“First Data”), one of the largest payment processing companies in the industry. FlashBanc leads its payment processing sales efforts through its own team of sales agents as a registered independent sales organization. The strong relationship with First Data has allowed FlashBanc to leverage First Data’s technology platforms and industry leading point-of-sale system, Clover, to empower businesses to perform better by accepting electronic payments, increasing cash flow, viewing real time reports and growing their businesses using powerful loyalty and social marketing tools. Due to its strong track record of performance and growth, FlashBanc has been recognized three times as an Inc5000 company. FlashBanc is headquartered in Boca Raton, Florida and operates a second office near San Francisco, California, allowing the Company to provide national coverage and service to its large and diverse merchant base spread across 47 states.

“Farlie Turner provided us with best-in-class guidance and thoughtful advice throughout the entire transaction process,” stated Michael Gross, CEO of FlashBanc. “We are excited to begin our new partnership with Celero, and for the opportunity to offer new products and services to our growing merchant base.”

“We feel fortunate to have had the opportunity to work with Michael and feel this is a great transaction for both parties,” commented Mike Turner, Farlie Turner’s Managing Director. “FlashBanc’s fine-tuned formula for developing strong sales agents, together with Celero’s deep industry experience and resources, will position the combined platform for rapid growth and expansion.”

The FlashBanc transaction team was led by Managing Director Mike Turner and Senior Associate James Landis.


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